Sunday, February 26, 2012

Little firms on the big stage.

Provided by 7DAYS.ae

IteCOs a sad fact that small businesses, even if they are doing great things, have to play second fiddle to corporate giants when it comes to media coverage and often go unnoticed by the general public. To redress the balance in favour of the little guys, Lloyds TSB is today launching its third annual Small Business Awards, open to any private UAE business with revenue of under dhs100 million a year and employing less than 100 full-time staff. If you fit the bill, why not enter ; Someone does appreciate you!Aa eC[pounds sterling]Small businesses are at the heart of any economy and are often the catalysts for tremendous success throughout a sector,eC[yen] says Bert de Ruiter, managing director of Lloyds TSB Middle East. eC[pounds sterling]It is rare for the passion and drive in a small business to be replicated among global players, which is often where the attraction to the consumer comes in. There is a particular attention to detail and enthusiasm that is unique to small businesses and which have benefits within the particular sector - raising standards and expectations in the broader economy.eC[yen] Indeed, small firms are often overshadowed by more illustrious rivals even though they provide equally compelling value to consumers. eC[pounds sterling]These smaller businesses struggle to receive the media exposure that the bigger businesses do and the awards are a vehicle to provide just that - exposure - with the added support and sway of notable, global brands as sponsors,eC[yen] de Ruiter explains.If youeCOre a small business craving recognition, the SBAs could be your chance to shine, as well get your hands on a wad of cash and other prizes donated by the sponsors - including 7DAYS advertising space! But thereeCOs a little bit more work to do yet. The application phase is now open and runs until September 18, so get online and do the needful. The top brass at Lloyds TSB will then sift through the entries and shortlist who they believe are the best three firms in each of the categories. Should you make it that far, youeCOll then have the chance to present your case in person to the panel - made up of the sponsoreCOs MD and established UAE industry professionalsAa - during the two-day judging period in October, before the winners are announced at a glitzy prize-giving ceremony. Over 150 applications were made last year, with Dubai-based EnviroServe ultimately scooping the dhs50,000 prize money put up by Lloyds TSB for the overall Small Business of the Year award. With the bank expecting another big response to this yeareCOs competition, what tips can de Ruiter offer those mulling a pop at the crown ;eC[pounds sterling]The judges enjoyed presentations across many industries last year, noting passion and innovation as the two most striking attributes of the winners,eC[yen] he says. eC[pounds sterling]The overall winner, Enviroserve, whose crusade to stamp a green footprint on Dubai is unrivalled, demonstrated leadership in its industry, as well as a genuine desire to succeed, a sound business model and impressive business acumen. Judges this year will be looking for similar traits and, perhaps, that little something that has not been seen before.eC[yen]So, the best of luck to you. And if the SBAs do propel you into the business big league, doneCOt forget where you came from, okay ;

For further details on the awards and sponsorship opportunities visit www.sba.ae

A[umlaut] 2007 Al Sidra Media LLC

Provided by Syndigate.info an Albawaba.com company

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