AAP General News (Australia)
02-29-2000
OLY: SOCOG spends $1 million on sponsor recognition
By John Salvado, Olympics Correspondent
SYDNEY, Feb 29 AAP - Sydney Olympic organisers will spend $1 million to increase recognition
of sponsors, many of whom had complained they weren't getting full value for their investment
in the 2000 Games.
The leading sponsors will be identified on large obelisks, stands and flags at relevant
Olympic sites around Sydney.
"They will be appealing to the eye, they will be very bold," SOCOG chief executive
Sandy Hollway said today after addressing a sponsors' workshop.
"They will recognise …
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